Media

What is a media ?

• Traditional media with article & newspaper (Website).

• Mobile application

• Newsletter

• Key Opinion Leader (KOL)

• Podcast

1) Creation and tokenization of advertising spaces

Media identify spaces within their content that can be allocated for advertising. These spaces are then tokenized, meaning transformed into unique NFTs, thanks to blockchain technology. Each NFT represents a specific advertising display right on the concerned media. The media choose the sale price and the lifespan of these spaces.

2) Validation and Broadcasting of Advertisements

To maintain the quality and relevance of advertising content to the media, each advertisement proposed by NFT holders must be approved by the content creator. Once approved, the advertisement is broadcasted in the allocated space, thereby reaching the media's audience.