Ecosystem
Last updated
Last updated
DSponsor introduces a groundbreaking Web3 monetization model for the media and advertising industry, aligning the interests of media platforms, advertisers, and business referrers through decentralization, transparency, and composability. This protocol offers a compelling alternative to traditional monetization methods designed for seamless integration within the existing media landscape.
DSponsor is the leading web3 monetization solution designed to meet the specific needs of crypto media. It embodies core principles of decentralization, transparency, and composability, aligning perfectly with the values of the blockchain sector.
As the protocol matures and web3 adoption becomes mainstream, influencers and traditional media are expected to enter.
DSponsor presents a more advantageous model than traditional methods, such as donations for those wishing to support media. The market is valued at .
As the protocol develops, advertisers from more traditional sectors will become part of the ecosystem.
DSponsor incentivizes the development of interfaces linked to its contracts, developer teams that enhance the protocol's value.
The protocol could benefit from other types of sponsors, such as influencers, brand ambassadors in the crypto sector, web3 marketing consultants, or specialized web3 affiliate platforms. This diversification would strengthen the protocol's dynamics and broaden its scope of action.
The potential for creating companies that bridge the gap between web3 and traditional advertising is significant. DSponsor is leading the way for a new generation of agencies offering consultancy, audience analysis, and ad creation services. As with programmatic advertising, agencies can now act as intermediaries between advertisers and DSponsor.
The emergence of structures that invest in advertising spaces through DSponsor to monetize them through traditional methods is conceivable.
Sponsors prioritize measuring investment profitability for their campaign success. Currently, advertisers rely on audience data from advertising networks or specialized agencies, but this data lacks transparency and is centralized.
The DSponsor protocol does not measure audience or campaign performance. The media initially sets the prices for the spaces, which are then adjusted by the secondary market. As a result, the cost-to-visibility ratio and performance are subjectively determined by the trading activity of NFTs associated with the advertising spaces.
Sponsors are responsible for developing their own methods to assess /. For instance, a CTA link (like in the case of sponsorship through a clickable logo) could include or be analyzed using tools such as . Specialized agencies might provide tailored support to sponsors, offering custom solutions for performance measurement.
DSponsor is a step towards creating DCast, the reference DAO for decentralized media. This vision encompasses all web3-oriented media activities: from publishing and community engagement to monetization and audience measurement, all managed through the .