# Context

* [**What is DSponsor**](#what-is-dsponsor)
* [**What is Tokenization**](#what-is-tokenization)
* [**Media Sponsoring issues**](#media-sponsoring-issues)
* [**How does DSponsor solve this**](#how-does-dsponsor-solve-this)

## What is DSponsor? <a href="#what-is-dsponsor" id="what-is-dsponsor"></a>

DSponsor is a decentralized media sponsoring protocol that enables a new form of sponsoring by tokenizing advertising spaces. Our mission is to help media remain independant and free to access for everyone while having a revenue model that allows media to get funded.

## What is Tokenization ? <a href="#what-is-tokenization" id="what-is-tokenization"></a>

Tokenization is the process of converting an asset, in this case, advertising space, into a Non-Fungible Token (NFT) which is a digital token on the blockchain. This brings ownership of digital spaces. Each token representing an advertising space is unique (non-fungible) and can be bought, sold, or exchanged. This implies that sponsors are now investors in the media, meaning that their interests are aligned with a common goal: for the media to gain more visibility and traction, which requires quality content and advertising.

## Media sponsoring issues: <a href="#media-sponsoring-issues" id="media-sponsoring-issues"></a>

Media face several issues when it comes to monetization. The question is how media can remain independent and free to access for everyone while having a sustainable revenue model.

Nowadays, media have 3 tools for content monetization:

|                        | Subscriptions | Donations | Advertising |
| ---------------------- | ------------- | --------- | ----------- |
| Financing incentives   | ✅             | ❌         | ✅           |
| Independence           | ✅             | ✅         | ❌           |
| Free Access to Content | ❌             | ✅         | ✅           |

### New media monetization <a href="#new-media-monetization" id="new-media-monetization"></a>

There is a clear issue for media when it comes to monetization, especially for new media. Indeed, it is extremely complicated for a media entity (such as a newsletter, podcast, mobile application, etc.) to get paid for advertising if it does not have any Key Performance Indicators (KPIs).

### Misalignment of interests between the media and the sponsor <a href="#misalignment-of-interests-between-the-media-and-the-sponsor" id="misalignment-of-interests-between-the-media-and-the-sponsor"></a>

In traditional monetization, sponsors are not incentivized by the future reach of a media. Consequently, the interests of media and sponsors are not aligned, allowing sponsors to push advertisements that may not benefit the media and can decrease the overall content quality.

### Lack of community engagement & visibility for new media. <a href="#lack-of-community-engagement-and-visibility-for-new-media" id="lack-of-community-engagement-and-visibility-for-new-media"></a>

In the current monetization system, the community does not have its place. The community is totally passive and can only consume content, which makes it even more difficult for new media to gain visibility at the beginning, as viewers cannot have an impact on it.

## How doesDSponsor solve this ? <a href="#how-does-dsponsor-solve-this" id="how-does-dsponsor-solve-this"></a>

* **Early Funding:** Through DSponsor, media can secure funding before having important KPI metrics, ensuring initial financial stability. Indeed, investors invest in the future audience exposure of a media.
* **Alignment of interests between media and sponsors:** Sponsors are now investors, sharing the common interest of increasing reach. Investors aim to purchase advertising space at a low price and sell it later at a higher price, implying that the media will have better visibility.
* **Engagement & visibility with crowdfunding :** The project invites investors, sponsors, and even the public to actively participate in supporting the media, thus creating a community engaged around quality content.

**DSponsor is the perfect solution for automating media monetization, helping media remain independent and free to access for everyone while introducing a new revenue model.**
